The Draft & Craft Beer Trend Report is an annual report that predicts the trends for draft beer in 2022. This year, we are predicting several new and exciting changes to the industry. For one, more brewers will be focusing on sustainable practices as they work towards becoming environmentally friendly. Customers will also have more options when it comes to choosing their drinking experience, with brewers offering everything from gluten-free beers to vegan selections!
Here are the 10 major trends that will over the draft beer industry :
Zero-alcohol beers are a way for people to enjoy the taste of alcohol but not have the negative effects associated with drinking too much. These types of drinks were only popular in France and Holland up until now, so we expect them to become more common worldwide! This category has earned the trust of millennials, particularly those who are concerned with their health.
In 2022, the industry will better understand how they can use online personalities to create buzz around their products.Influencer marketing is already popular in many other industries, but it's not used extensively when it comes to beer!The importance of influencers means that these types of people are going to be paid quite handsomely by brewers and marketers alike — who wouldn’t want access to thousands (or even millions) of potential customers?
Seltzer is a summer winner.
As consumers look to quench their thirst in 2022, they will begin drinking more seltzer. Seltzers are growing in popularity because of the healthy benefits associated with them (i.e. few calories). These drinks also provide customers with a crisp and refreshing taste that can be found nowhere else! This trend is expected to grow even further as brewers start putting out new fruity flavours like raspberry or fruit punch which make these types of beverages stand out from the crowd!
Innovation in brewing techniques and recipes
Brewers are beginning to experiment with new types of ingredients. They will start using items that have rarely been used before in the beer-making process such as coffee, chocolate or even seaweed! This experimentation is expected because brewers want to appeal to a wider customer base and create unique beers for people who like experimenting when they drink. Customers can also expect more diverse recipes for their beverages; brewers might try out everything from gluten-free selections (for those who must follow this diet) to vegan choices to meet all sorts of needs.
The market for beer is getting more competitive with each passing day, and as a result small breweries will try to emulate the success of craft brews by borrowing elements from them. Brewers need new ways in order differentiate themselves because consumers are becoming overwhelmed at all competitors on both local markets abroad; innovation might just be what it takes!
Microbreweries offer fresh beer by only producing small batches of their beverages.Additionally these smaller brewing operations tend not use any preservatives so as long as you drink them within a few weeks of purchase (or right away) there will be no harmful effects on health!
The rise of the local beer industry has given brewers more power and flexibility when creating new products. Customers can also look forward to beers made with locally sourced ingredients as well which provides an additional element that marketers must take into consideration when trying to appeal to beer lovers.
Economic factors affecting production costs
The price of ingredients will also play a role in how brewers decide to produce their beverages. Brewers are already focused on producing high-quality drinks for customers at affordable prices. In order to reduce costs, we expect that these companies will try and find ways of making certain parts of the process more cost-effective; this could include anything from mass production or buying non-craft brewery items like kegs instead of using glass bottles. We expect the draft industry to see more changes in the way their market operates as they move forward.
Beers are being marketed to women
Beer companies will continue to be dominated by male drinkers in 2022, but they are starting to see an influx of women who love drinking their beverages. Brands should experiment with different marketing strategies and not just target men. Marketers need to have advertising campaigns directed at both men and women in order to appeal to each group.
More breweries are installing on-site taproomsBreweries are opening up on-site taprooms to interact with customers and give them an opportunity for a more intimate experience when drinking beer.The rise in popularity of microbreweries across North America has also contributed to the demand for on-site taprooms since drinkers want an environment that feels personal so they can receive better service from employees who work at such facilities (which will help brewers get valuable feedback about how consumers feel about their drinks).
The trend of sustainability is expected to continue in 2022. COVID-19 is raising the cost of brewing, contributing to worldwide shortages, and increasing manufacturing costs, all of which may lead to some innovative thinking in the brewing industry that can address both sustainability and cost-effective innovation.
Beer is being used in food pairings to create new flavor profiles
The rise of craft breweries has influenced the food industry, allowing chefs to experiment with pairing unique dishes with beers. We expect that these types of beverage pairings will continue to grow in popularity across North America during 2022 because it's an exciting way for people to experiment and have fun when dining out!
With so many new trends on the horizon, it's hard to know where draft beer is headed. We can help you see what changes are happening in this industry by using our Draft Beer Trend Report as a guide for 2022. What do you think will be some of the major trends affecting your favorite beers?