When it comes to draft beer, there are many different types and styles to choose from. So, how do you know which one is right for your business? Here are a few tips to help you make the right decision:
1 : Consider the type of establishment you have.
If you're running a sports bar, for example, then you'll want to have a selection of heavier, more alcoholic beers on tap. Conversely, if you're running a family restaurant, you'll probably want to stick with lighter beers that are easier to drink.
2 : Consider your customer base.
Not all beers are created equal - some styles will be more popular than others depending on your customer base. For example, if you're located in a college town, you'll want to have a selection of craft beers on tap. If you're located in a more rural area, however, you may want to stick with more mainstream brands.
3 : Consider your budget.
Draft beer can be expensive, so you'll want to purchase the quantity you need. You'll also want to consider how much space your beer storage area has, as that will directly impact the price of your purchase.
4 : Consider what's on tap.
If you're running a restaurant, for example, then you may want to think about having five draft beers available as a minimum. These five beers should be a mix of popular styles and brands, as well as one or two specialty beers that your customers might not be able to resist.
You may also want to consider offering different types of bar glassware with each beer, if possible. For example, you might give the customer who orders an IPA a tulip glass, while the customer who orders a pilsner might get a pint glass.
No matter what you decide, make sure you have a variety of beers on tap to appeal to everyone. After all, draft beer is all about giving your customers the best possible experience. Cheers!
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A beer story: the craft industry
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